Photo taken (with my mobile) at the same spot as this one from March 2012.
And I was on my way to see:
Apparently it’s a yearly event which was broadcast live to selected cinemas around Japan, Korea and parts of China. So we watched it from a movie theatre in Shibuya. Three hours on the first row! Surprisingly good, at least the first two hours. Lots of fan service. And the theatre full of girls waving their light sticks.