Yodobashi Shinjuku

Ever since I discovered Yodobashi Akiba back in 2011, it’s been one of my favourite shops. My co-workers told me that the original Yodobashi Camera was the one in Shinjuku, and then they started singing a song starting “Shinjuku Nishiguchi” (Shinjuku west exit). So that’s why they play the Battle Hymn of the Republic on repeat in all Yodobashi shops, a childish instrumental version. Here’s a cute commercial from 1978 where they sing the “Shinjuku Nishiguchi” text:

Today I started my shopping at Tokyu Hands though, so I chose the minamiguchi – south exit. I’ve found that Tokyu Hands has the best selection of cardboard boxes, which I use to send home things. Here’s a shot from the pedestrian bridge over downtown Shinjuku:

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When I left Tokyu Hands they had lit up the Christmas decorations on Takashimaya Times Square:

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Then I walked to the “nishiguchi” area and found my way to Yodobashi:

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Unlike the other Yodobashi stores, which are all huge department store buildings, Yodobashi Shinjuku is spread out over several blocks in the area west of the station. Outside each store they have a big map that lists which buildings and which floors sells what. I was going for the games, so that’s store number 6 on the map. What I particularly like about maps like this one, is the total absence of English.

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And here’s the main entrance of the main store. I guess it was the first one that opened, and that it grew from there. In any other city an area like this would be torn down and one single huge department store would be built in its place, I imagine.

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I think Yodobashi Camera and their main competitor BIC Camera got their names from the most high-tech gadget of the time when the stores were founded: Cameras. And then the names stuck despite the stores are selling all kind of electronics, and other stuff as well, nowadays. (I write “I think”, because I don’t want to google every single thought.)

Tomorrow I’ll write the JLPT N3 test. Unfortunately I’m neither well prepared nor particularly motivated, believe it or not!

2 Responses to Yodobashi Shinjuku

  1. Erik December 1, 2013 at 00:57 #

    Lovely pics. What are the JLPT tests? Why u get money after doing one?

    • Karl December 1, 2013 at 10:37 #

      It was only the “practice test” that I got paid for. I think the reason was that they use it for evaluations or something. The real test costs about 60 euro.

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